The first multi-brand showroom in Saudi Arabia opened, marking a new chapter for the region’s fashion industry.
M.SEVENTY was able to establish the first international showroom in the Kingdom, showcasing both Saudi and global brands, and serving as a commercial and creative hub in the region. The partnership provided Saudi designers with access to WHITE Milano’s international platforms and facilitated creative and cultural exchange through joint events and collaborations. They was enabled to launch mentorships, workshops, and training programs to support Saudi talent and share global best practices across design, branding, and sustainability.
This collaboration will enable the brands to gain access to previously unexplored channels, which are essential for establishing themselves in new markets. In turn, it will help put Saudi designers on the global stage and provide them with a new international platform. Through partnerships like this, we share a mutual dedication to providing further opportunities and platforms where culture and creativity can intersect.
About the Showroom
During the Riyadh Fashion Week, the showroom at The Globe, Al-Faisaliah Tower (Mandarin Oriental Riyadh), marked a defining moment for Saudi Arabia’s evolving fashion scene. Over 50 designers—most of them homegrown talents—joined forces with 70 international buyers in a vibrant showcase of creativity, craftsmanship, and cultural exchange.
The atmosphere was charged with excitement and possibility. Both buyers and designers expressed genuine appreciation for the experience, highlighting the valuable connections and tangible business outcomes it generated. Interest extended well beyond the invited guests—many industry professionals registered through the open link, eager to be part of the movement. Some even traveled at their own expense, while others who couldn’t attend requested lookbooks and linesheets to explore potential collaborations, underscoring the event’s far-reaching impact.
The Globe – A Landmark Setting for a Pioneering Showcase
Held inside The Globe, one of Riyadh’s most iconic and visionary landmarks, the temporary showroom offered an extraordinary and symbolic setting — a place that perfectly reflected the city’s ambition and dynamic evolution. Suspended high above the skyline, The Globe embodies Riyadh’s forward-looking spirit: a city that embraces the world with its energy, creativity, and global perspective.
The showroom at The Globe marked the first truly international collective fashion showcase ever presented in Saudi Arabia — a pioneering initiative celebrating the dialogue between culture, creativity, and business. It stood as a testament to the growing role of fashion within the Kingdom’s cultural development, where heritage and modernity merge into a new, global language of style and innovation.
A Curated Journey Through Creativity
The showroom offered a meticulously designed environment that elevated the experience of discovering each collection. Designers were provided with individual, thoughtfully curated corners, allowing their creations to shine while maintaining a coherent flow throughout the space. Visitors could explore the diversity of styles and narratives, moving seamlessly from one designer to another, immersing themselves in a journey that blended contemporary fashion with cultural storytelling. Every detail of the layout — from lighting to presentation — was crafted to enhance the dialogue between creativity and audience, creating an engaging and memorable showcase that reflected both the innovation of the designers and the visionary spirit of Riyadh.
