THE COMPANY
The Managing Company
M.Seventy Group was founded by Massimiliano Bizzi and Brenda Bellei thanks to their ability to curate and organize content events where the values of fashion and design meet the lifestyle world with high-impact multicultural influences.
M.Seventy Group is recognized worldwide being the organizer of WHITE MILANO, the most relevant showcase of Milano Fashion Week since September 2000.
Over the past decades, as a crossover of fashion, design, culture and technology, M.Seventy translates the new fashion codes into events and trade–shows characterized by installations, innovative special  projects, runways and digital events, able to generate stimulating synergies among worldwide companies, retailers, buyers,  showrooms, distributors and creative designers. The omnichannel communication is efficient  and constantly connected to the needs of the new digital generation.
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M.Seventy & Sustainability
Through innovative tools aimed at ecological and digital  transition, we celebrated a low-impact approach since the  beginning of our activity.
Starting with sustainable set-ups, M.Seventy promotes ethical  fashion system, giving visibility to companies able to handle sustainable supply chain such as  advanced technologies generating zero environmental impact.
M.Seventy & Sustainability
Through innovative tools aimed at ecological and digital  transition, we celebrated a low-impact approach since the  beginning of our activity.
Starting with sustainable set-ups, M.Seventy promotes ethical  fashion system, giving visibility to companies able to handle sustainable supply chain such as  advanced technologies generating zero environmental impact.
M.Seventy’s HUBS
Today M.Seventy Group is became also a creative HUB specialized in fashion and design business development thanks to a huge network of International Relation and Partners.
M.Seventy Group has 2 main departmets:
1) THE CREATIVE HUB – Trade shows organization, event management,
international Pr Â
2) THE BRANDS HUB – Brands selection, business development, mentorship program
The Creative Hub
Our team of experts is able to interpret our clients’ needs, transforming them into projects and creative proposals through the latest generation languages:
– Trade Shows Set-up
– Runways
– Events Management
– Interior Design
– Pop UpsÂ
– Shooting
– International Pr Activation
– Dj Set
The Brands Hub
M.Seventy’s team of experts take care of:
– International Mentorship Programs
– Business Development Projects
– Branding Strategies
– Retails Connection and Development
– Accademy
– Masterclasses
– Marketing & Pr Activities
– Panels
– Workshops
– Roundtables
M.Seventy’s KPI
M.SEVENTY built a strong international database:
– 120.000 retailers and fashion buyers
– 10.000 fashion brands & companies
– 9.000 media & press operators
– 5.000 showrooms & fashion distributors
– 2.000 companies in the supply chain community
– 3.000 pubblic & governamental entities
7 Locations
M.Seventy manages 7 locations in Milano, a surface that covers more than 40.000mq exhibition spaces, in the Tortona Fashion District
via Tortona 15, 27, 31, 35, 54, 56, 58
After hosting the RLC Global Forum in Milan - September 2025 at Mudec, it was a great pleasure for us to witness the evolution of the project in Riyadh, where the stage featured a succession of high-profile speakers and discussions on key topics such as the impact of #artificialintelligence and the development of the fashion and retail sectors in #SaudiArabia.
We are honored to have been mentioned by @burak_ny, the CEO of the Fashion Commission as one of the international organizations that were among the first to choose Riyadh as a permanent hub for their initiatives, both temporary and long-term, powered by White Milano.
#rlcglobalforum #saudifashion #fashionfutures
The first wave of Saudi beauty is here.
Introducing the inaugural brands joining the M.seventy x Cosmoprof showcase at @cosmoprofworldwide:
@batlahperfumery, @jayla.sa, @within5149, @assafperfumes - four visionary names shaping the future of Saudi beauty.
Where tradition meets innovation and perfumes meets storytelling.
Stay tuned for the next reveal.
#cosmoprofbologna #mseventy #saudibeauty
The world of Saudi beauty arrives at @cosmoprofworldwide.

M.seventy x Cosmoprof: an exclusive partnership showcasing Saudi beauty trends and innovations on the international stage for the first time, ahead of Cosmoprof Worldwide Bologna, taking place from March 26 to 29.
Follow us to discover all the latest updates đź’ś
#cosmoprofbologna #mseventy #saudibeauty
NEXT EVENT. WHITE Milano. Play again.
SAVE THE DATE.
26.27.28 February - 1 March
đź“ŤTortona Fashion District
Join us.
#whitemilano #whiteshow #mfw2026 #mseventy
@qormuz Pop-Up at @solitaire.ksa
Open for 4 months at Solitaire Mall, Saudi Arabia.
#Qormuz #popup #solitairemall #riyadh
Dall’Assemblea Generale di AEFI al Tavolo della Moda.
M.Seventy, insieme al partner @confartigianato , continua a essere presente e attiva nei momenti chiave di confronto per il settore.
Al centro del dialogo: la promozione delle PMI e la tutela della filiera della moda, temi fondamentali per sostenere un sistema fashion solido, responsabile e orientato al futuro.
Sempre presenti, sempre al fianco del settore.
#sistemamoda #PMI #filieramoda #futuro
Last weekend, M.Seventy took part in @mdlbeast.soundstorm 2025 at Riyadh, the region’s biggest music festival 🔥
For three unforgettable nights in the Banban Desert, Riyadh became the beating heart of live music, featuring hundreds of international and regional artists across multiple stages.
From groundbreaking performances to immersive experiences, Soundstorm is a celebration of energy, culture, and a community united by rhythm.
With this experience, we’re expanding our horizons beyond fashion and design, exploring new frontiers in the world of music.
#soundstormfestival #desertfestival #riyadh #saudiarabia #mseventy #m70
M70 and @whiteshowofficial, in partnership with @minervahub_group and @jatoembroidery, are developing international collections and strengthening the entire supply chain.
By combining creativity, technical expertise, and a network of skilled partners, we support brands such as @rebirth.sa, @amenstyle, and @ihnomuhnit, creating innovative products that connect design vision with industry excellence.
#supplychain #industryexcellence #development #innovation #expertise #networking #m70
Discovering new brands at @egyptfashionweek2025
#egyptfashionweek #egyptfashion #fashionpanel #newbrands #M70 #whitemilano
đź“ŤRiyadh | 25 November
M.Seventy took part in the Saudi-Italian Investment & Business Forum 2025.
#investmentforum #businessforum #ksafashionfutures #miskcity #riyadhsaudiarabia #m70
Grateful for the opportunity to take part in TOURISE – the Global Tourism Summit in Riyadh, a bold platform shaping the future of travel worldwide.
It was an honour for our CEO Brenda Bellei to join international leaders and visionaries in a dialogue on how culture, authenticity, and innovation can redefine a more human and sustainable model of tourism.
During her intervention, she highlighted how fashion is more than creativity and style — it is a true tourism experience capable of generating strong economic impact for the cities that host it.
Fashion events attract professionals, buyers, journalists, influencers, and tourists who all contribute to the local economy.
Milan is the perfect example.
She also underlined how this model can now be successfully replicated in Riyadh, a city investing decisively in culture, design, and experiential tourism.
With a structured international incoming plan and solid public–private partnerships, Riyadh is poised to become the new fashion and lifestyle hub of the Middle East.
Through our strategic partnership and the launch of our showroom in Riyadh, @whiteshowofficial is committed to driving this transformation, helping to establish the city as a new global capital for fashion, culture, and lifestyle.
This is just the beginning of an extraordinary journey.
#tourise #globaltourismsummit #riyadh #riyadh2025
VISA Fashion Week Tashkent - DAY 2
@fwtashkent
#fashionweektashkent #M70 #white #whitemilano
MEDIA EXPOSURE
M.Seventy actively collaborates with an  Italian and international communication  network, imprinting an efficient and  impactful media strategy through  industry and social network operators.
It  can count on an extensive database of  buyers, journalists, bloggers, influencers  and prominent personalities that is able  to engage through newsletters and  personal invitations.
1,8 milion earned media value
25 million readers reached per edition
200 published articles on and offline
ACTIVITIES AND INTERNATIONAL NETWORK
OF MSeventy
