THE COMPANY
The Managing Company
M.Seventy Group was founded by Massimiliano Bizzi and Brenda Bellei thanks to their ability to curate and organize content events where the values of fashion and design meet the lifestyle world with high-impact multicultural influences.
M.Seventy Group is recognized worldwide being the organizer of WHITE MILANO, the most relevant showcase of Milano Fashion Week since September 2000.
Over the past decades, as a crossover of fashion, design, culture and technology, M.Seventy translates the new fashion codes into events and trade–shows characterized by installations, innovative special projects, runways and digital events, able to generate stimulating synergies among worldwide companies, retailers, buyers, showrooms, distributors and creative designers. The omnichannel communication is efficient and constantly connected to the needs of the new digital generation.
M.Seventy & Sustainability
Through innovative tools aimed at ecological and digital transition, we celebrated a low-impact approach since the beginning of our activity.
Starting with sustainable set-ups, M.Seventy promotes ethical fashion system, giving visibility to companies able to handle sustainable supply chain such as advanced technologies generating zero environmental impact.
M.Seventy & Sustainability
Through innovative tools aimed at ecological and digital transition, we celebrated a low-impact approach since the beginning of our activity.
Starting with sustainable set-ups, M.Seventy promotes ethical fashion system, giving visibility to companies able to handle sustainable supply chain such as advanced technologies generating zero environmental impact.
M.Seventy’s HUBS
Today M.Seventy Group is became also a creative HUB specialized in fashion and design business development thanks to a huge network of International Relation and Partners.
M.Seventy Group has 2 main departmets:
1) THE CREATIVE HUB – Trade shows organization, event management,
international Pr
2) THE BRANDS HUB – Brands selection, business development, mentorship program
The Creative Hub
Our team of experts is able to interpret our clients’ needs, transforming them into projects and creative proposals through the latest generation languages:
– Trade Shows Set-up
– Runways
– Events Management
– Interior Design
– Pop Ups
– Shooting
– International Pr Activation
– Dj Set
The Brands Hub
M.Seventy’s team of experts take care of:
– International Mentorship Programs
– Business Development Projects
– Branding Strategies
– Retails Connection and Development
– Accademy
– Masterclasses
– Marketing & Pr Activities
– Panels
– Workshops
– Roundtables
M.Seventy’s KPI
M.SEVENTY built a strong international database:
– 120.000 retailers and fashion buyers
– 10.000 fashion brands & companies
– 9.000 media & press operators
– 5.000 showrooms & fashion distributors
– 2.000 companies in the supply chain community
– 3.000 pubblic & governamental entities
7 Locations
M.Seventy manages 7 locations in Milano, a surface that covers more than 40.000mq exhibition spaces, in the Tortona Fashion District
via Tortona 15, 27, 31, 35, 54, 56, 58
Resortcore: The Cultural Phenomenon Reshaping
Fashion and Distribution Channels
The third talk will be moderated by Ornella D’Alessio, travel journalist for some of Italy’s leading publications.
The panel will feature:
- @luigides, CEO of TRUE, a company specializing in the development of projects at the intersection of hospitality, lifestyle, and communication.
- @barbsrohner General Manager of Magna Pars, the independent hotel born from the Martone family’s longstanding expertise in the world of fragrance.
Through first-hand experiences and compelling case
studies, the discussion will explore how hospitality
is increasingly becoming a platform for brands and
industries traditionally outside the hotel sector. The
panel will examine how this evolution is creating new
opportunities for engagement, discovery, and brand
positioning, while redefining the relationship between
fashion, lifestyle, and contemporary hospitality.
#onthebeachtalks
The second talk, “The New Botique model by Monica & Friends”, will bring together the brands @monica_sarti_ , @kristinatiofficial , @collaninecolorate , @wdrink.it and @isoleevulcani for a conversation on the experiences, visions, and strategies shaping contemporary retail.
The discussion will focus on the evolution of the new
“ideal boutique,” exploring themes such as brand
identity, product curation, customer relationships, and
the changing demands of today’s market.
The talk will be moderated by Brenda Bellei, CEO of WHITE.
#onthebeachtalks
The New Curators | Beyond the Boutique: When Hospitality Becomes the New Space for Discovery
The first talk will examine the transformation of hotels and resorts from places of accommodation into true platforms for experiences, content, and connections. Moderated by Elisabetta Canoro, an internationally recognized hospitality journalist.
The panel will feature:
- Alfredo Petrone, General Manager of the Grand Hotel et de Milan;
- @la_merlix , Director of Sales & Marketing
at Collegio alle Querce, Auberge Resorts Collection;
- @alexandradewittmontaudouin de Witt Montaudouin, Curator & Retail Strategy Consultant for Bvlgari Hotels & Resorts.
Drawing on the experiences and perspectives of these
industry leaders, the discussion will explore the growing
influence of hospitality within the contemporary lifestyle
landscape and its role in shaping new forms of retail,
culture, and customer engagement.
#onthebeachtalks
Join us at ON THE BEACH, an exclusive event powered by WHITE, where fashion, travel, hospitality and lifestyle blend into one vibrant experience.
Discover a curated mix of brands, showroom, pop-ups, talks and networking moments designed to inspire meaningful connections, unlock new opportunities and shape the future of contemporary lifestyle.
🗓️ 18.19.20 JUNE
📍BASE Milano, via Tortona 54
⏰ from 9.30am to 6:30pm
#whitemilano #whiteshow #onthebeach #mseventy
M70 takes over @base_milano from June 18th to 20th with “On The Beach” powered by White Resort.
A curated format designed to bring high fashion directly into the most exclusive luxury resort boutiques.
Stay tuned. ✨
#onthebeach #whitemilano #whiteresort #mseventy
Whising you a joyful and peaceful Easter, full of hope, happiness and new beginnings,
The M.Seventy team 💛
#mseventy #happyeaster
Third day at @cosmoprofworldwide with our Saudi and international brands.
Thank you for such an energizing few days ✨
#saudiarabiabeauty #sauditrend #saudifragrance #internationalbeauty #mseventy
A curated mix of Saudi and international brands, coming together at Cosmoprof 💜
Three days of beauty, innovation, connections, and high impact.
#Cosmoprof2026 #saudiarabiabeauty #internationalbeauty #saudifragrance #mseventy
The energy of the day 2 at @cosmoprofworldwide
#saudiarabiabeauty #sauditrend #saudifashion #saudifragrance #mseventy
First day at @cosmoprofworldwide, where the worldwide beauty community meets, debates, and grows.
#saudiarabiabeauty #sauditrend #saudifashion #saudifragrance #mseventy
Focus on @jayla.sa - Premium Skincare & Fragrance
One of the Cosmoprof Awards finalists 2026, selected for her creativity, vision, and impact on the global beauty industry.
Founded in 2016, Jayla is a Saudi premium skincare brand blending high-quality formulations with refined fragrances to elevate everyday body care into a sensorial experience.
All products are 100% made in Saudi Arabia under strict GMP standards, using globally sourced premium ingredients. The range includes body care, fragrances, and lifestyle collections, including the Opulence line.
Jayla is present across major Saudi cities with dedicated boutiques, positioning itself in the everyday luxury segment.
@cosmoprofworldwide
#mseventy #cosmoprofbologna #saudibeauty #jayla #premiumskincare
On the occasion of @cosmoprofworldwide 2026, M.Seventy presents a special project dedicated to the excellence of Saudi Arabia’s contemporary beauty industry and the international one.
Located in Hall 14 – Cosmoprime, the pavilion dedicated to premium and research-driven brands, the project features a curated selection representing the new generation of Saudi and International beauty - brands with strong identities and recognized as trendsetters in their segments.
Discover the brands:
@moonglaze – Next-Generation Glow Make-up
Founded in 2024 by make-up artist @yaralnamlah, Moonglaze reimagines glow with hybrid formulas that combine artistry, skincare and performance — achieving instant success with a sold-out launch at Selfridges.
@assafperfumes – Luxury Fragrance & Lifestyle
Founded in 2021, ASSAF embodies the philosophy “Either greatness or nothing,” developing high-end fragrances with world-renowned master perfumers and expanding its vision into a broader luxury lifestyle universe including fashion, watches and accessories.
@jayla.sa - Premium skincare & fragrance
Jayla is a Saudi premium skincare and fragrance brand founded in 2016. Combining high-quality skincare formulations with refined perfumery, the brand transforms everyday body care into a sophisticated sensorial ritual.
@within5149 – Fragrance, Sound & Wellbeing
Launched in 2024 across London, Los Angeles and Riyadh, WITHIN 51/49 introduces a multisensory approach to perfumery, combining fragrance and sound through its proprietary Harmonized Within™️ treatment, developed with IFF.
An initiative that strengthens M.Seventy’s role as a strategic bridge between high-potential markets and global platforms.
#mseventy #cosmoprofbologna #saudibeauty #internationalbeauty
MEDIA EXPOSURE
M.Seventy actively collaborates with an Italian and international communication network, imprinting an efficient and impactful media strategy through industry and social network operators.
It can count on an extensive database of buyers, journalists, bloggers, influencers and prominent personalities that is able to engage through newsletters and personal invitations.
1,8 milion earned media value
25 million readers reached per edition
200 published articles on and offline
ACTIVITIES AND INTERNATIONAL NETWORK
OF MSeventy
