Resortcore: The Cultural Phenomenon Reshaping
Fashion and Distribution Channels

The third talk will be moderated by Ornella D’Alessio, travel journalist for some of Italy’s leading publications.
The panel will feature:
- @luigides, CEO of TRUE, a company specializing in the development of projects at the intersection of hospitality, lifestyle, and communication.
- @barbsrohner General Manager of Magna Pars, the independent hotel born from the Martone family’s longstanding expertise in the world of fragrance.

Through first-hand experiences and compelling case
studies, the discussion will explore how hospitality
is increasingly becoming a platform for brands and
industries traditionally outside the hotel sector. The
panel will examine how this evolution is creating new
opportunities for engagement, discovery, and brand
positioning, while redefining the relationship between
fashion, lifestyle, and contemporary hospitality.

#onthebeachtalks

The second talk, “The New Botique model by Monica & Friends”, will bring together the brands @monica_sarti_ , @kristinatiofficial , @collaninecolorate , @wdrink.it and @isoleevulcani for a conversation on the experiences, visions, and strategies shaping contemporary retail.

The discussion will focus on the evolution of the new
“ideal boutique,” exploring themes such as brand
identity, product curation, customer relationships, and
the changing demands of today’s market.
The talk will be moderated by Brenda Bellei, CEO of WHITE.

#onthebeachtalks

The New Curators | Beyond the Boutique: When Hospitality Becomes the New Space for Discovery

The first talk will examine the transformation of hotels and resorts from places of accommodation into true platforms for experiences, content, and connections. Moderated by Elisabetta Canoro, an internationally recognized hospitality journalist.

The panel will feature:
- Alfredo Petrone, General Manager of the Grand Hotel et de Milan;
- @la_merlix , Director of Sales & Marketing
at Collegio alle Querce, Auberge Resorts Collection;
- @alexandradewittmontaudouin de Witt Montaudouin, Curator & Retail Strategy Consultant for Bvlgari Hotels & Resorts.

Drawing on the experiences and perspectives of these
industry leaders, the discussion will explore the growing
influence of hospitality within the contemporary lifestyle
landscape and its role in shaping new forms of retail,
culture, and customer engagement.

#onthebeachtalks

Third day at @cosmoprofworldwide with our Saudi and international brands.
Thank you for such an energizing few days ✨

#saudiarabiabeauty #sauditrend #saudifragrance #internationalbeauty #mseventy

The energy of the day 2 at @cosmoprofworldwide

#saudiarabiabeauty #sauditrend #saudifashion #saudifragrance #mseventy

First day at @cosmoprofworldwide, where the worldwide beauty community meets, debates, and grows.

#saudiarabiabeauty #sauditrend #saudifashion #saudifragrance #mseventy

Focus on @jayla.sa - Premium Skincare & Fragrance

One of the Cosmoprof Awards finalists 2026, selected for her creativity, vision, and impact on the global beauty industry.

Founded in 2016, Jayla is a Saudi premium skincare brand blending high-quality formulations with refined fragrances to elevate everyday body care into a sensorial experience.

All products are 100% made in Saudi Arabia under strict GMP standards, using globally sourced premium ingredients. The range includes body care, fragrances, and lifestyle collections, including the Opulence line.

Jayla is present across major Saudi cities with dedicated boutiques, positioning itself in the everyday luxury segment.

@cosmoprofworldwide
#mseventy #cosmoprofbologna #saudibeauty #jayla #premiumskincare