The Saudi Fashion Commission is pleased to announce the signing of a Memorandum of Understanding (MoU) with The Circle Platform Company’s WHITE Milano, marking a strategic partnership to drive the global growth and expansion of brands and opening up new horizons for the fashion industry.

This collaboration aims to make a significant contribution to the development of national talent and the enrichment of the creative sector in the Kingdom. It underscores the Fashion Commission’s unwavering commitment to nurturing its country’s creative aptitudes and providing them with new opportunities to showcase their abilities and develop their skills.

Burak Cakmak, CEO of the Saudi Fashion Commission expressed: “This partnership with WHITE Milano reflects our ongoing commitment to building platforms that empower local talent, expand international collaborations, and enrich the creative economy. By bringing WHITE Milano’s first international showroom to Riyadh, we are reaffirming the Commission’s role as a catalyst for innovation, exchange, andopportunity – ensuring that Saudi fashion continues to thrive on the world stage.”

Brenda Bellei, CEO of The Circle Platform – WHITE Milano, commented: “We are delighted to announce the new agreement signed with the Saudi Fashion Commission, an entity under the Ministry of Culture of Saudi Arabia. With our strong international experience in the fashion sector and our well-established network, we are ready to bring our know-how to Saudi Arabia, beginning with the organization of the official showroom during Riyadh Fashion Week, which took place from October 16th to 21st, 2025. This project aims to promote creative talent through a structured strategy of global promotion and positioning.”