THE COMPANY
The Managing Company
M.Seventy Group was founded by Massimiliano Bizzi and Brenda Bellei thanks to their ability to curate and organize content events where the values of fashion and design meet the lifestyle world with high-impact multicultural influences.
M.Seventy Group is recognized worldwide being the organizer of WHITE MILANO, the most relevant showcase of Milano Fashion Week since September 2000.
Over the past decades, as a crossover of fashion, design, culture and technology, M.Seventy translates the new fashion codes into events and trade–shows characterized by installations, innovative special projects, runways and digital events, able to generate stimulating synergies among worldwide companies, retailers, buyers, showrooms, distributors and creative designers. The omnichannel communication is efficient and constantly connected to the needs of the new digital generation.
M.Seventy & Sustainability
Through innovative tools aimed at ecological and digital transition, we celebrated a low-impact approach since the beginning of our activity.
Starting with sustainable set-ups, M.Seventy promotes ethical fashion system, giving visibility to companies able to handle sustainable supply chain such as advanced technologies generating zero environmental impact.
M.Seventy & Sustainability
Through innovative tools aimed at ecological and digital transition, we celebrated a low-impact approach since the beginning of our activity.
Starting with sustainable set-ups, M.Seventy promotes ethical fashion system, giving visibility to companies able to handle sustainable supply chain such as advanced technologies generating zero environmental impact.
M.Seventy’s HUBS
Today M.Seventy Group is became also a creative HUB specialized in fashion and design business development thanks to a huge network of International Relation and Partners.
M.Seventy Group has 2 main departmets:
1) THE CREATIVE HUB – Trade shows organization, event management,
international Pr
2) THE BRANDS HUB – Brands selection, business development, mentorship program
The Creative Hub
Our team of experts is able to interpret our clients’ needs, transforming them into projects and creative proposals through the latest generation languages:
– Trade Shows Set-up
– Runways
– Events Management
– Interior Design
– Pop Ups
– Shooting
– International Pr Activation
– Dj Set
The Brands Hub
M.Seventy’s team of experts take care of:
– International Mentorship Programs
– Business Development Projects
– Branding Strategies
– Retails Connection and Development
– Accademy
– Masterclasses
– Marketing & Pr Activities
– Panels
– Workshops
– Roundtables
M.Seventy’s KPI
M.SEVENTY built a strong international database:
– 120.000 retailers and fashion buyers
– 10.000 fashion brands & companies
– 9.000 media & press operators
– 5.000 showrooms & fashion distributors
– 2.000 companies in the supply chain community
– 3.000 pubblic & governamental entities
7 Locations
M.Seventy manages 7 locations in Milano, a surface that covers more than 40.000mq exhibition spaces, in the Tortona Fashion District
via Tortona 15, 27, 31, 35, 54, 56, 58
On the occasion of @cosmoprofworldwide 2026, M.Seventy presents a special project dedicated to the excellence of Saudi Arabia’s contemporary beauty industry and the international one.
Located in Hall 14 – Cosmoprime, the pavilion dedicated to premium and research-driven brands, the project features a curated selection representing the new generation of Saudi and International beauty - brands with strong identities and recognized as trendsetters in their segments.
Discover the brands:
@moonglaze – Next-Generation Glow Make-up
Founded in 2024 by make-up artist @yaralnamlah, Moonglaze reimagines glow with hybrid formulas that combine artistry, skincare and performance — achieving instant success with a sold-out launch at Selfridges.
@assafperfumes – Luxury Fragrance & Lifestyle
Founded in 2021, ASSAF embodies the philosophy “Either greatness or nothing,” developing high-end fragrances with world-renowned master perfumers and expanding its vision into a broader luxury lifestyle universe including fashion, watches and accessories.
@jayla.sa - Premium skincare & fragrance
Jayla is a Saudi premium skincare and fragrance brand founded in 2016. Combining high-quality skincare formulations with refined perfumery, the brand transforms everyday body care into a sophisticated sensorial ritual.
@within5149 – Fragrance, Sound & Wellbeing
Launched in 2024 across London, Los Angeles and Riyadh, WITHIN 51/49 introduces a multisensory approach to perfumery, combining fragrance and sound through its proprietary Harmonized Within™️ treatment, developed with IFF.
An initiative that strengthens M.Seventy’s role as a strategic bridge between high-potential markets and global platforms.
#mseventy #cosmoprofbologna #saudibeauty #internationalbeauty
Today we celebrate the strength, passion, and determination of women.
At M.Seventy, we are proud to be a company made up almost entirely of women: extraordinary professionals who bring energy, talent, and heart to their work every single day.
Wonderful women who, while balancing commitments, family and children, dedicate time, professionalism, and passion to what they do. A balance built on sacrifices, strength, and great determination.
To all the women on our team, we extend our heartfelt thanks: for your daily commitment, your sensitivity, and the energy you bring to the company every day.
Happy Women’s Day to all. 🌼
#happywomensday #womenempowerment #celebratewomen #mseventyteam
This is our company,
Those are our values,
This is @whiteshowofficial.
#whitemilano #whiteshow #mseventy
M.Seventy ha partecipato al Forum in Masseria presso le Terme di Saturnia, dove per due giorni personalità politiche italiane di primissimo livello hanno preso parte a numerosi dibattiti moderati da Bruno Vespa, alla presenza dei principali media nazionali e della @raiufficiale.
Matteo Zoppas, Presidente di Agenzia ICE, il Ministro delle Imprese e del Made in Italy Adolfo Urso, il Presidente di Confartigianato Imprese Marco Granelli e Regina Corradini D’Arienzo, Amministratore Delegato e Direttore Generale di Simest, hanno ribadito la centralità del Made in Italy e la capacità della nostra filiera produttiva d’eccellenza di affermarsi con successo sui mercati esteri.
È stata inoltre espressa una forte volontà, da parte delle istituzioni rappresentate, di sostenere in misura sempre maggiore le imprese italiane nei processi di internazionalizzazione, riconoscendo nelle PMI la vera colonna portante del Sistema Italia.
#MSeventy #madeinitaly #pmi #sistemaitalia #internazionalizzazione
Oggi abbiamo partecipato alla conferenza stampa di @cosmoprofworldwide Bologna 2026, dove è stata ufficialmente annunciata la partnership tra M.Seventy e Cosmoprof.
Un progetto che ci vedrà protagonisti nella curatela dell’area dedicata all’Arabia Saudita all’interno di Cosmoprime – Hall 14.
Siamo orgogliosi di contribuire a rafforzare il dialogo internazionale del settore beauty, portando una selezione di eccellenze saudite su una delle piattaforme più autorevoli al mondo.
#Cosmoprof2026 #Mseventy #SaudiBeauty #Cosmoprime #BeautyIndustry
Join us at WHITE Milano from February 26th to March 1st and discover all the exciting fashion news we’re about to reveal. We can’t wait to see you there!
#whiteshow #m70 #cortina #olimpicgames #milanofashionweek
Our CEO wearing an outfit of @aram_designs took part in the PIF Private Sector Forum, held at the King Abdulaziz International Conference Centre in Riyadh, Saudi Arabia.
The event featured an in-depth presentation of the key projects led by the Public Investment Fund (PIF), the driving force behind Vision 2030, shaping the Kingdom’s economic and social transformation.
The Private Sector Forum 2026 was structured into five thematic zones, each connecting industry leaders within high-growth sectors to foster partnerships and accelerate innovation at the core of Saudi Arabia’s dynamic economic future.
#privatesectorforum #riyadh #saudiarabia #mseventy #whiteshow #aramdesigns #pif
After hosting the RLC Global Forum @whiteshowofficial inside the Mudec, it was a great pleasure for us to witness the evolution of the project in Riyadh, where the stage featured a succession of high-profile speakers and discussions on key topics such as the impact of #artificialintelligence and the development of the fashion and retail sectors in #SaudiArabia.
We are honored to have been mentioned by @burak_ny, the CEO of the Fashion Commission as one of the international organizations that were among the first to choose Riyadh as a permanent hub for their initiatives, both temporary and long-term, powered by White Milano.
#rlcglobalforum #saudifashion fashionfutures
The first wave of Saudi beauty is here.
Introducing the inaugural brands joining the M.seventy x Cosmoprof showcase at @cosmoprofworldwide:
@batlahperfumery, @jayla.sa, @within5149, @assafperfumes - four visionary names shaping the future of Saudi beauty.
Where tradition meets innovation and perfumes meets storytelling.
Stay tuned for the next reveal.
#cosmoprofbologna #mseventy #saudibeauty
The world of Saudi beauty arrives at @cosmoprofworldwide.
M.seventy x Cosmoprof: an exclusive partnership showcasing Saudi beauty trends and innovations on the international stage for the first time, ahead of Cosmoprof Worldwide Bologna, taking place from March 26 to 29.
Follow us to discover all the latest updates 💜
#cosmoprofbologna #mseventy #saudibeauty
NEXT EVENT. WHITE Milano. Play again.
SAVE THE DATE.
26.27.28 February - 1 March
📍Tortona Fashion District
Join us.
#whitemilano #whiteshow #mfw2026 #mseventy
@qormuz Pop-Up at @solitaire.ksa
Open for 4 months at Solitaire Mall, Saudi Arabia.
#Qormuz #popup #solitairemall #riyadh
MEDIA EXPOSURE
M.Seventy actively collaborates with an Italian and international communication network, imprinting an efficient and impactful media strategy through industry and social network operators.
It can count on an extensive database of buyers, journalists, bloggers, influencers and prominent personalities that is able to engage through newsletters and personal invitations.
1,8 milion earned media value
25 million readers reached per edition
200 published articles on and offline
ACTIVITIES AND INTERNATIONAL NETWORK
OF MSeventy
