Over the years, M.Seventy has conceived and executed numerous successful projects for WHITE, driven by a strategic approach, including:
THE COMPANY
The Managing Company
M.Seventy Group
Founded by Massimiliano Bizzi and Brenda Bellei, M.Seventy Group is a leading force in the international fashion and lifestyle industry, renowned for its ability to curate and develop innovative events where fashion, design and culture converge with contemporary lifestyle trends and multicultural influences.
The Group is internationally recognized as the organizer of WHITE Milano, one of the leading platforms of Milano Fashion Week since its launch in September 2000.
At the intersection of fashion, design, culture and technology, M.Seventy Group continuously redefines the language of contemporary fashion through a dynamic portfolio of events and trade shows. From immersive installations and innovative special projects to runway presentations and digital experiences, each initiative is designed to foster meaningful connections, encourage creative exchange and generate new business opportunities.
Through a forward-thinking, omnichannel communication strategy, M.Seventy Group connects brands, retailers, buyers, showrooms, distributors and emerging creative talents from around the world, building synergies across the industry and engaging with the evolving expectations of a new generation of fashion consumers.
M.Seventy & Sustainability
Driving fashion towards a more sustainable future. Since the beginning, M.Seventy has embraced a low-impact approach, promoting ecological and digital innovation through forward-thinking tools and solutions. From sustainable event set-ups to the promotion of a more responsible fashion system, we highlight companies committed to sustainable supply chains and innovative technologies designed to minimise environmental impact.
M.Seventy’s HUBS
Today, M.Seventy Group has also become a creative HUB specialized in fashion and design business development, thanks to an extensive network of international relations and partners.
M.Seventy Group has 2 main departments:
- THE CREATIVE HUB – Trade show organization, event management, international PR.
- THE BRANDS HUB – Brand selection, business development, mentorship program.
The Creative Hub
Our team of experts is able to interpret our clients’ needs, transforming them into projects and creative proposals through the latest generation languages:
– Trade Shows Set-up
– Runways
– Events Management
– Interior Design
– Pop Ups
– Shooting
– International Pr Activation
– Dj Set
The Brands Hub
M.Seventy’s team of experts take care of:
– International Mentorship Programs
– Business Development Projects
– Branding Strategies
– Retails Connection and Development
– Accademy
– Masterclasses
– Marketing & Pr Activities
– Panels
– Workshops
– Roundtables
M.Seventy’s KPI
M.SEVENTY built a strong international database:
– 120.000 retailers and fashion buyers
– 10.000 fashion brands & companies
– 9.000 media & press operators
– 5.000 showrooms & fashion distributors
– 2.000 companies in the supply chain community
– 3.000 pubblic & governamental entities
7 Locations
M.Seventy manages 7 locations in Milano, a surface that covers more than 40.000mq exhibition spaces, in the Tortona Fashion District
via Tortona 15, 27, 31, 35, 54, 56, 58
With WHITE MORE, M.Seventy reaffirms its commitment to meeting the evolving needs of contemporary buyers by fostering synergy and expansion into strategic new sectors.
First and foremost is the Beauty sector, which today represents an essential and complementary asset for the fashion industry. Thanks to the WHITE MORE format, we provide participating beauty brands with concrete opportunities for growth and positioning within the most prestigious international Department Stores.
In this context, we were honored to be invited yesterday by Marco Piacentini, a leading consultant in product and business strategy for the high-end consumer market and a major distributor and partner for the import/export of Japanese cosmetics. The occasion was the celebration of the 7th anniversary of the flagship store of @warew - a Japanese brand that took part in the inaugural edition of WHITE MORE.
The name Warew originates from the words WA (harmony/Japan) and RYU (path), representing “the path that leads to Japan.” Founded in 2011 following the Tōhoku earthquake, Warew celebrates the deep connection between nature and well-being with formulations developed in Japan, crafted with over 95% naturally derived ingredients.
Proud to share stories and values that bring together research, nature and innovation.
#mseventy #whitemore #warew #japanesebeauty
Spotlight at @mbbfw_official in the stunning National Museum of Art of Romania.
Some of the brands that hit the runway:
@medeeae
@ttswtrs
@nissa_official
@alinaceusan
@murmurclothing
@kseniaschnaider
#mseventy #bfw #bucharestfashionweek
Beyond the Silk. A long standing story in the chinese market.
Is there competition with China? Yes, but we turn it into growth through strategic and cultural integration.
From pioneering Uma Wang’s debut to landmark partnerships with giants like Alibaba, Yifa, and Keqiao, M.seventy and WHITE have always built real bridges-boosting international business development and connecting high-end manufacturing with the global retail market.
#mseventy #beyondborders #shangaifashionweek #chinesemarket
Empowering Romanian Design on the World Stage At M.Seventy, our mission is to transform regional creative potential into international business success. Working in close synergy with @arice.gov.ro (Romanian Agency for Investment and Foreign Trade), we recently facilitated a targeted commercial push for a curated lineup of Romanian fashion labels, leveraging WHITE as the main trade platform.
Through direct alignment with key global buyers and strategic positioning, M.Seventy continues to pave the way for brand expansion, opening dynamic growth channels for Romania’s evolving fashion market.
Next stop: Bucharest Fashion Week ( @mbbfw_official ) - where we continue expanding dynamic growth channels for Romanian design.
@nissa_official
@lisaco_jewellery
@atelierralucamihalceanu
@stella.matina
@decorina_hats
@rosamund.muir
#mseventy #whitemilano #romanianbrands #bfw
Amazing days in Yerevan ! Thank you for inviting us to take part to this amazing event in such a beautiful country !! See you next season at White Show in Milano #milanofashionweek #Armenia #whiteshow #yerevanfashionweek #fashionevent
Uncovering Armenia: A Long-Standing Commitment to Creative and Industrial Innovation.
For years, M70 has been championing Armenia as a vibrant hub where craftsmanship meets vision. We were the first to recognize its potential, introducing Armenia’s dual dynamic - as both a production powerhouse and a creative platform - to the international stage during Milan Fashion Week at WHITE Milano.
Strategically positioned at the crossroads of Europe and Asia, Armenia and its capital, Yerevan, are experiencing rapid growth. Today, the region stands out not only for its expanding business impact and manufacturing capabilities, but also as a rising capital of fresh, compelling creativity.
Today, we are at @yerevanfashionweek_ to continue discovering new talents and supporting them.
#yerevanfashionweek #mseventy #whitemilano
White Milano is going to open its doors on the 24th September! We wait for you in Tortona Fashion District. #mfw #milanocity #fashionstyle
Always one step ahead.
During Milan Fashion Week, M70 and WHITE are opening their doors to the international fashion community!
Step inside Salone White to discover exclusive experiential areas, special activations, and an insider look at the latest trends shaping fashion and lifestyle right now.
Stay tuned... Tickets will be available soon on VivaTicket!
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Sempre al passo con i tempi.
In occasione della Milano Fashion Week, M70 e WHITE aprono le porte alla fashion community!
All’interno di White Milano potrai accedere ad esclusive aree esperienziali ed esplorare in anteprima le nuove tendenze della moda, del lifestyle e i trend del momento attraverso attivazioni ed eventi speciali.
Stay tuned... I biglietti saranno presto disponibili su VivaTicket!
#whitemilano #whitesettembre #milanofashionweek #mfw #vivaticket
Why M70? M for Massimiliano and 70 for 1970, his birth year! A true Capricorn, Massimiliano Bizzi is a visionary entrepreneur and creative genius who has been redefining trade shows into full-scale experiences since 2000. Today, on his name day, we honor and celebrate our founder, president, and leader!
M.seventy in a joint venture with Back To Apollo, is starting a journey of growth in the use of new digital technologies for content creation aimed at promoting White and its clients’ social networks.
Thanks to this new partnership, Mseventy is able to develop digital marketing designed to grow the fashion business.
#mseventy #whitemilano #backtoapollo #thenewdigitalborders
The presentation of “The Colombia Edit” by Makeno was a huge success.
Featured in the official schedule of Medellín’s leading fashion showcase, the project marks a key milestone for WHITE and M70. Since 2023, M70 has been actively committed to developing strategic relationships with Colombia and its fashion ecosystem, an effort now further consolidated alongside @makeno.co and backed by the support of @procolombiaco , the government agency for export promotion.
Why Colombia is a key commercial driver?
Driven by a booming global resortwear trend, Colombia stands out as an extraordinarily profitable asset for international business: its strong aesthetic identity and exceptional material quality are paired with highly competitive price points, offering unmatched margins for global buyers and making Colombian fashion a scalable, high-yield opportunity for export.
Through M70’s long-term vision, WHITE continues to build tangible, high-value commercial bridges between global markets and international distribution networks.
#whitemilano #mseventy #fashionecosystem #globalmarket #thecolombiaedit
Today, at the heart of @colombiamoda_oficial in Medellín, WHITE Milano and @makeno.co unveils The Colombia Edit by MAKENO during an exclusive brunch dedicated to fostering new connections between Colombia and the international fashion scene.
A project developed over the years by M.Seventy Group now enters a new chapter with the support of ProColombia, the Colombian government agency promoting exports and international business opportunities for local companies.
The Colombia Edit by MAKENO will make its official debut at the September edition of WHITE Milano, showcasing a curated selection of Colombian brands to the global market.
See you in September ✨
SEPT 24-27, 2026
📍Tortona District, Milano
#thecolombianeditbymakeno #procolombia #colombiamoda #makeno #whitemilano
MEDIA EXPOSURE
M.Seventy actively collaborates with an Italian and international communication network, imprinting an efficient and impactful media strategy through industry and social network operators.
It can count on an extensive database of buyers, journalists, bloggers, influencers and prominent personalities that is able to engage through newsletters and personal invitations.
1,8 milion earned media value
25 million readers reached per edition
200 published articles on and offline
ACTIVITIES AND INTERNATIONAL NETWORK
OF MSeventy
