WHEN WHERE WHY

WHITE SHOW

A renovated a wider selection of international brands with an innovative design and an antagonist aesthetic, for constantly more elevated scouting standards, capable of providing an answer to the needs of international top buyers, to express a type of creativity capable of attracting a contemporary public.

EXPOWHITE

The brand-new format, patronized by the Ministry of Culture, is spread across the Salon’s locations, and has brought designers and brands from countries beyond the conventional borders of fashion, through a narrative inspired by culture and business and have been presented to the market with a communication and business development project never seen before. The first edition, in September 2022, has showcased the best talents from Saudi Arabia, The Netherlands, Brazil and South Africa.

WSM

The project, with the patronage of the Ministry of Ecological Transition, now ministry of the Enviroment, is devoted to fashion-tech, sustainability, technological innovation and digital evolution of the whole fashion supply chain and more. An irreplaceable opportunity, open for the public to interact with prominent guests from all over the world, professionals and international world-class companies, established brands and the most advances startups to unveil the backstage of sustainable fashion and the path of transition and transformation that the industry must and is facing.